Not surprisingly, bleisure is popular among millenials who frequently travel for work. According to BridgeStreet Global Hospitality’s 2014 Bleisure Study, 94 percent of younger travelers would like to take a bleisure trip within the next five years.
This “kill two bird with one stone” mentality changes consumer needs and preferences and thereby our responsibility as hospitality hosts. Instead of booking a hotel room a few short blocks from a meeting site, one might choose a location more central or in closer proximity to somewhere they want to be socially. Location remains key, but with a shuffled list of priorities. Collecting unique experiences and recognizing ways to maximize their time by blending the lines between the professional and the personal will reign.